Transformation
Narrative Audit
A narrative audit asks the questions that matter: Can someone explain the company after visiting the website? Is the problem clear? Is the audience clear? Is differentiation clear? Is proof visible? Are messages consistent? Does the product experience support the story?
Narrative Audit Questions
- Can someone explain the company after visiting the website?
- Is the problem clear?
- Is the audience clear?
- Is differentiation clear?
- Is proof visible?
- Are messages consistent across channels?
- Does the product experience support the story?
- Does leadership communicate consistently?
Related Services
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