Strategy
Differentiation
Differentiation is what makes a business meaningfully different from alternatives. It must be real, defensible, and valuable to the customer. A slogan is not differentiation. A feature is not a moat.
Types of Differentiation
- Functional — what you do differently.
- Technical — how your technology is different.
- Process — how your approach is different.
- Experience — how the customer feels the difference.
- Business model — how you create and capture value differently.
- Distribution — how you reach customers differently.
- Intellectual — ideas, frameworks, or research unique to you.
- Narrative — how your worldview and story are different.
The Test of Real Differentiation
A slogan is not a moat. Being different is not enough. The alternative must be useful.
Related Services
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