Messaging
Brand Voice
Brand voice defines the dimensions of how a company communicates — confident, clear, intelligent, human, technically credible, direct, and transparent — while avoiding arrogance, exaggeration, vagueness, corporate jargon, and manipulation.
Voice Dimensions
- Confident — not arrogant.
- Clear — not vague.
- Intelligent — not jargon-heavy.
- Human — not corporate.
- Technically credible — not superficial.
- Direct — not evasive.
- Transparent — not manipulative.
Tone by Audience
Tone Adaptation
1
Executive — concise and outcome-oriented2
Engineer — precise and technically deep3
Customer — helpful and understandable4
Investor — evidence-driven and strategic5
Founder — personal and authenticRelated Services
Ready to clarify your brand voice?
Trustoryx helps you discover the meaningful story already contained within your business and turn it into a system you can communicate consistently.