Transformation
Competitive Narrative Analysis
Competitive narrative analysis evaluates competitors based on category, positioning, language, promises, proof, audience, worldview, and differentiation — to identify where the market is crowded and where meaningful differentiation may exist.
What We Analyze
- Category — how competitors define themselves.
- Positioning — where they claim to sit.
- Language — the words and phrases they use.
- Promises — what they commit to.
- Proof — what evidence they show.
- Audience — who they target.
- Worldview — how they see the market.
- Differentiation — what they claim is different.
The Goal
Do not copy competitors. The goal is to identify where the market is crowded, and where meaningful differentiation may exist.
Related Services
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