Strategy
Brand Architecture
Brand architecture defines the relationship between a parent brand and its products or sub-brands — whether a branded house, house of brands, endorsed brands, or hybrid model — and the trade-offs of each.
Architecture Models
- Branded house — one master brand across everything.
- House of brands — separate brands for each product.
- Endorsed brands — sub-brands with parent brand endorsement.
- Hybrid — a mix of models depending on context.
Multi-Product Narrative
Multi-Product Structure
1
Company narrative — the overarching story2
Platform narrative — what connects the products3
Product narratives — each product own story4
Feature narratives — specific capabilities within productsRelated Services
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