Strategy
Audience Strategy
Audience strategy maps the different groups a company communicates with — customers, prospects, founders, executives, engineers, investors, partners, employees, candidates, media, communities — and defines what message emphasis each requires.
Possible Audiences
- Customers — people who use the product.
- Prospects — people who might.
- Founders — peers and collaborators.
- Executives — decision-makers.
- Engineers — technical evaluators.
- Investors — current and potential.
- Partners — ecosystem allies.
- Employees — internal audience.
- Candidates — potential hires.
- Media — journalists and analysts.
- Communities — groups that share interests.
The Principle
Each audience may require a different message emphasis. The underlying truth must remain consistent.
Related Services
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